Friday, 30 March 2007

Icky Dissertation Project

Ok this is gonna be a post where I gripe about my horrible dissertation project. If I haven't previously mentioned it, my project this year looks at the effects of gender of vocalists of in-store music in women's fashion retail stores. Basically I need stores to participate by playing music I've selected over a period of 3 weeks and then look at sales figures and store traffic.

Sounds easy aye? Hah! Trying to get stores to participate is a real pain... Common issues are that they're not comfortable with revealing sales figures, even if we tell them to disguise it by multiplying/dividing by some unknown constant, and that they can't change the music.

After much effort, I managed to get 3 stores which matched my criteria (yes there's that too!)...and now 2 out of 3 have backed out!!! 8( Yes I'm one unhappy camper here, especially when I thought I'd get everything sussed before Easter. Now it's back to store hunting (and getting multiple rejections)...depressing...

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